Email Marketing

From Wikipedia: E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered e-mail marketing. Read more...

Email marketing is a form of direct mail marketing similar to those seen in traditional marketing arenas such as postcards, flyers and inserts. Since so much of the world has turned into an "instant gratification" type of society, snail mail advertising still has it's place, but a successful email marketing campaign will reach exactly who you choose because they've asked to receive your information.

Ads, newsletters, general industry information, specials, and announcements can all be released to your "community" of subscribers….and the best part is, they've asked to receive your information. Mail Chimp Email MarketingYou can also access email lists from a chamber of commerce you belong to. The best way is to use a third-party service like iContact or MailChimp to add a subscription form to your website to build your email list. These services automatically add new subscribers to your list, provide clients with a way to unsubscribe when they are no longer interested, and most importantly, allow you to track your email marketing campaign. After all, you can't determine if the email blast was effective if you can't see how many people followed through.